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FitnessMarketHub

Privacy & cookies

This policy explains what we collect when you use fitnessmarkethub.com. We keep it minimal: we have no accounts, and we don't sell personal data. (Draft: have it reviewed before launch, especially if analytics or ads are added.)

What we collect

  • Your country choice, stored in a first-party cookie (fs_market) so we show the right prices. It lasts a year.
  • Server and security logs (IP address, browser, pages requested), kept for up to 90 days to keep the site secure and working.
  • Our own visit and click counts: which pages are viewed and which store links are clicked, with the country (from our CDN) and screen size class. No IP address, browser details, cookie or identifier is stored, so these counts can't be linked to you. Kept for up to 400 days.
  • Google Analytics: if enabled, Google Analytics 4 measures how the site is used and sets its own cookies. Advertising features are switched off. We'll ask for consent where the law requires it.

Price drops and deals by email

If you sign up with any of our sign-up forms, we email you price drops and deals on home-gym kit at the stores we compare, for the market you pick: UK, US, Canada or Australia. There is no fixed schedule. We write when we find a deal worth sending, so some weeks you will hear nothing. When you sign up we send you one email straight away to say you are in, with links to change your market and interests or to unsubscribe.

We store your email address, the market you asked for, which form you used, the date you signed up and, if you change your market later, the date you changed it. If you tell us what you are shopping for (optional: strength, cardio, accessories, flooring or smart gyms), we store those picks and when you last changed them. Nothing else: no name, and no link to your browsing. The list is stored in Amazon DynamoDB and the emails are sent with Amazon Simple Email Service, both run by Amazon Web Services, which hosts this site. AWS is the only company that processes the list for us. We will never sell it or share it with anyone else.

Every email has a one-click unsubscribe link and a link to change your market and interests. Unsubscribing deletes your address from the list straight away. You can also email hello@fitnessmarkethub.com and we will delete it for you. We keep your address until you unsubscribe or ask us to remove it.

To stop anyone signing up other people's addresses in bulk, we count sign-ups from each connection and for each address for a short while. We never store your IP address or your email address for this: only a salted, one-way fingerprint of each, which we cannot turn back into the original and which is deleted automatically within 30 days. Your browser also remembers, on your device only, that you signed up or closed the sign-up card (newsletter_subscribed and newsletter_modal_seen in local storage), so we don't ask again; we never receive these.

The lawful basis is your consent (UK GDPR Article 6(1)(a)), given when you submit the form, and you can withdraw it at any time by unsubscribing. For readers elsewhere: every email identifies us as the sender, gives a way to contact us and a working one-click unsubscribe that we honour at once, which is what the US CAN-SPAM Act, Canada's Anti-Spam Legislation (CASL) and Australia's Spam Act 2003 ask of commercial email. We only email people who signed up themselves.

Affiliate links

When you click through to a retailer, that retailer or its affiliate network may set its own cookies to credit the sale to us. Their privacy policies apply to those cookies.

Your rights

Depending on where you live (UK GDPR, CCPA/CPRA, PIPEDA, the Australian Privacy Act), you may have rights to access, correct or delete data about you. Email hello@fitnessmarkethub.com.

Last updated 9 November 2026.